Live selling has become increasingly popular in the Philippines, offering sellers a unique opportunity to connect with their audience in real time and showcase their products. Whether you’re a small business owner or an individual looking to sell your products, setting up for live selling can be an effective way to reach your target market and drive sales. In this article, we will provide you with some tips and tricks on how to set up live selling in the Philippines.
Step 1: Choose the right platform
The first step in setting up for live selling is to choose the right platform. There are several platforms available in the Philippines, each with its unique features and audience. It’s important to carefully consider which platform aligns best with your brand and target market. For example, if you’re targeting a younger demographic, TikTok may be the ideal platform for you. Going live on TikTok allows you to connect with Gen Z and millennials, who are more likely to shop online and use social media for product discovery. Additionally, livestreams on TikTok can easily be seen by your target market even if they don’t follow you, thanks to TikTok’s algorithm.
Step 2: Equipment and setup essentials
To deliver a high-quality live selling experience, it’s essential to invest in the right equipment and setup. Here are some essential things to consider:
1. Camera and microphone: While most smartphone cameras work great for live selling, it’s recommended to get an external microphone for better audio quality. For businesses with bigger budgets, investing in a high-quality camera can also enhance the overall viewing experience.
2. Lighting: Good lighting can make a significant difference in the quality of your stream and can help your products shine. Consider investing in ring lights, softbox lights, or other equipment to make sure you’re well-lit and your products are well-illuminated.
3. Background and ambiance: Choose a clean and clutter-free background that won’t distract from your products. You can also add some decor or props that complement your brand and products, such as banners or themed backdrops. Most livestream apps allow you to put a green screen filter on your livestream, which you can take advantage of to create a more engaging background.
4. Internet connection: A stable and reliable internet connection is essential for a smooth and uninterrupted live selling experience. Make sure you have a strong and fast connection before going live. Consider using a wired connection or upgrading your internet plan if necessary.
Step 3: Inventory management and display
The goal of your live stream is to showcase your products. Have all your products on hand and within reach for easy display during the live stream. You can use a table or shelf to display your products and make sure they are easy to see and access.
Best Practices for Live Selling in the Philippines
To make the most of your live selling experience, here are some best practices to follow:
1. Engaging with the audience: Respond to comments and questions in real time. Don’t forget to acknowledge and thank viewers for their support and purchases. It also helps to encourage your viewers to interact with you by asking them questions.
2. Pricing and promotions: Offer exclusive promotions and discounts during your live stream to incentivize viewers to make purchases. You can also create a sense of urgency by emphasizing that the promotion is only available during the live stream.
3. Handling inquiries and comments: When handling inquiries and comments, be prompt and friendly. This will build trust with your audience and increase the chances of making a sale. Address any concerns or objections that viewers may have, and provide in-depth information about your products to help them make an informed decision. Additionally, avoid being defensive or dismissive of negative feedback. Instead, use it as an opportunity to improve and address any concerns.
4. Building trust and credibility: Building trust and credibility is crucial in live selling. Be honest about your products and their features, and don’t oversell or misrepresent them. If there are any limitations or drawbacks, be upfront about them. It’s also recommended to share positive reviews and testimonials from previous customers to show that others have had a positive experience with your products. Finally, use your expertise and knowledge about your products by providing detailed and accurate information during your live stream. This will reassure your audience that you know what you’re talking about and that your products are of high quality.
5. Managing sales and transactions: Have a clear system in place for viewers to make purchases. This can include pinning the items you’re talking about to the screen for easy access or providing an easy-to-access link to your website or online store where viewers can make purchases. Finally, follow up with viewers who made purchases and thank them for their support. Provide any necessary updates on their orders, such as shipping and delivery information.
Setting up for live selling in the Philippines can be an exciting and rewarding experience. By choosing the right platform, investing in the right equipment and setup, and following best practices, you can effectively reach your target market, engage with your audience, and drive sales. Good luck with your live selling journey!